3/10/2023 0 Comments Suvarna kannada serial![]() ![]() Shooting for about 25 serials is still underway, adds Shivakumar, but others peg the number lower. He has urged the government to come up with relief measures both for the channels and the cast and crew. This will also affect the growth of Kannada language and culture,” says Shivakumar. What’s original about this? About 4,000 people in the Kannada television industry have been rendered jobless because of this decision. “Content that has already been shown and consumed elsewhere is being shown in a new form. ![]() The television industry runs on advertisements and when revenue from them slows down, the channels are forced to cut down on costs, he observes. ![]() “Dubbed content costs less but it is certainly not a long-term solution,” says S V Shivakumar, president Kannada Television Association. Some industry insiders believe it is an interim solution. While entertainment channel Colours Super has shut down television serials, Zee Kannada, Suvarna and Udaya TV have started showing Telugu, Tamil and Hindi serials dubbed into Kannada.Ĭast and crew have lost their jobs, and viewers are being alienated from the Kannada language and ethos, directors and scriptwriters say.Ĭhannels justify using voice-dubbed content on the grounds that the pandemic has put them under severe financial stress. The Kannada TV serial industry has resumed shooting indoors, but the mood is sombre with about 25 serials being taken off the air.
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